They say the internet marketing is a numbers game

They say the internet marketing is a numbers game. The more potential customers that you can bring to your online business, the more sales you will see. While this is very true, it does not decrease the need for good copywriting.

When done well, copywriting can make a huge difference in how your sales and sign-up pages convert. With most sales pages converting at about 3%, anything you can do to increase your conversion rates will result in more money in your pocket. However, copywriting alone will still only take your online business so far. There are other internet marketing strategies that will take you even further.

One very effective tool to help increase your conversions is the use of audio on your sales and squeeze pages. Audio is a powerful tool because it is quick and easy to implement, and studies have shown that it can increase your conversion rate by as much as 300%. That means that a web page that was converting at 3% will potentially convert at a 9% rate.

Why is audio on your sales page so effective? There are a couple of reasons. First, Audio overcomes one of the downfalls of internet marketing. Some people are hesitant to give their contact and financial information away on a website where they don't know who is behind it. Audio makes the site feel more personal to the customer.

The second reason audio on your site is so effective is that you have the opportunity to explain exactly what you want your visitor to do. You can tell them where to click, what information to fill in, and how to submit their information. When you combine this with a written message it reinforces what you want the person to do, and it increases the likelihood that they will do what you are asking.

Audio on your site also gives you a chance to tell people that sign up or make a purchase what will happen next. People don't want unpleasant surprises. They want to know exactly what to expect when they click the Submit button.

You have the opportunity to tell them what page they will be sent to next, what will happen on that page, and what they will need to do in order to download or receive their product. When people feel comfortable with the process they are one step closer to making a purchase.

Using audio allows you to give more information than most people would be willing to read. When all your customers have to do is listen, it makes the process easier for them. If there is too much information to read, they will simply click away from your site.

Take advantage of this powerful tool by combining audio with solid sales copywriting. Once your internet marketing efforts start to drive traffic to your online business, you want to be sure to convert those visitors into customers. Audio will help make that happen.

This information is from Adam Cheng at World Internet Summit - the worlds biggest internet business event. If you would like to attend World Internet Summit and be trained in how you can create your own internet business from scratch - even if you're a beginner - visit http://www.worldinternetsummitarticles.com